JR Montes, Christine D’Clario, Carlos Caban, La Novia Live recording, San Juan Puerto Rico, June 1, 2024. Sold out 14,000 capacity in 23 days. Not $1 spent on marketing.

JR Montes, Founder, CurrentMM

I have been in this industry for 29 years. I did not plan it that way. It just kept going.

I grew up around music. Moved from Houston to Nashville in 2002. Spent years learning how the business actually works by being in the room when deals got made.

I represented Salvador for 12 years. Took them from their sophomore slump to selling out 3,000-capacity rooms in major markets while growing their international business.

I managed Christine D’Clario for 12 years. Built the infrastructure around what she had already built. She ended up with 2+ billion streams, distribution through The Orchard and Capitol CMG, and one of the most recognizable voices in Spanish-language Christian music.

Along the way, I produced live events, built touring infrastructure for artists across faith and mainstream markets, worked with authors and literary clients, and spent a lot of time figuring out the gap between the US Latino market and the LATAM market.

I moved from Nashville to Orlando in the summer of 2025. That was a reset. I pivoted away from traditional management. CurrentMM is less of a company and more of a way of working. Small roster. Defined scope.

I work with artists, authors, and creators who already have something happening. My job is to find what is missing and build it.

If you want to know what that looks like for your situation, fill out this form: Let’s Talk.

Previously worked with: All Sons and Daughters, Amena Brown, Audrey Assad, The Civil Wars, Gungor, Jackie Hill-Perry, Jars of Clay, John Mark McMillan, Kings Kaleidoscope, Leeland, Propaganda, Salvador, Sandra McCracken, Sho Baraka, Take 6, and others.