JR Montes, Founder, CurrentMM

I have been in this industry since 1997. 

I grew up around music. Moved from Houston to Nashville in 2002. I spent years learning how the business actually works by being in the room when deals got made.

I represented Salvador for 12 years. Took them from their sophomore slump to selling out 3,000 capacity rooms in major markets while growing their international business.

I managed Christine D'Clario for 12 years. I came in and built the architecture: touring seasons, rest seasons, 25 USA markets built from scratch, and new revenue streams including NGO work, tour merch, and unique distribution and publishing deals. She’s amassed more than 2 billion streams and is one of the most recognizable voices in Spanish-language Christian music.

I have produced live events and built touring infrastructure for artists across faith and mainstream markets. I have worked with authors and literary clients. And I have spent a lot of time in the gap between the US Latino market and the LATAM market, learning what actually connects versus what just gets translated.

I moved from Nashville to Orlando in the summer of 2025 as a reset. I pivoted away from traditional management. CurrentMM runs with a small roster and defined scope on every engagement.

I work with artists, authors, platforms, and creators who already have something happening. I find what is broken or missing and fix it or build it.

If you want to know what that looks like for your situation, fill out this form: Let's Talk.

Previously worked with: All Sons and Daughters, Amena Brown, Audrey Assad, The Civil Wars, Gungor, Jars of Clay, John Mark McMillan, Kings Kaleidoscope, Leeland, Lovedrug, Propaganda, Salvador, Sandra McCracken, Sho Baraka, Take 6, Tommee Profitt, and others.