CurrentMM Services
Most artists' careers stall at the same place.
The audience is real. The career architecture is not.
I have been doing artist development for 29 years.
I have been in the room when the deal gets made. As the person who gets on the bus with the artist, figures out where the ceiling is, and builds the path past it.
Christine D'Clario was selling out stadiums in Latin America and had never played a hard-ticket US date. I built 25 markets from scratch. Six tours later, she is one of the most-streamed Spanish-language Christian worship artists in the world. The read on what was missing came first. Everything else followed.
I see where the career should go before the team inside can. I build the strategy to get there and open the doors through the relationships I have spent decades building.
WHAT ARTIST DEVELOPMENT MEANS HERE
This is the work that happens before image consulting or social media management ever matter.
Who is this artist for, and do they know it? What does the platform say to someone who discovers them for the first time? Where is the audience leaking and why? What is the next market and what does it take to enter it? What does the catalog do and what should it be doing? What is the ceiling of the current lane and what is on the other side of it?
Those are the questions that determine whether a career grows or stalls. Most artists never get clear answers because everyone around them is too close to ask.
Who we work with
Artists with a real audience and no clear picture of where their career goes next
Worship leaders and church teams who have built something worth capturing and do not know how to take it further
Creators and authors who have a following but no architecture connecting it to a sustainable business
Latino artists in English, Spanish, or both who need a partner who actually knows both markets
Labels and distributors who want an outside eye on specific artists before making a deeper investment
If you are earlier in your career, fill out the form anyway. Sometimes a one-hour call is exactly what the moment calls for.
Proof of concept
Christine D'Clario. Zero US hard-ticket touring history when we started. Built 25 markets from scratch, promoted six tours, and helped build the distribution infrastructure that sets her up for the next 25 years. Two billion+ streams and one of the most-streamed Spanish-language Christian worship artists in the world.
Tommee Profitt. The Birth Of A King Live concert film/album recording. Sold out The Fischer Center in less than 24 hours. 1,400 tickets. Four years later, two nights at Bridgestone Arena. 14,000 seats per night.
I have worked with Salvador, John Mark McMillan, Jars of Clay, Gungor, All Sons and Daughters, Sandra McCracken, Sho Baraka, Take 6, and others across management, touring, publishing, and artist development.
Authors placed at major Christian and mainstream publishing houses. Literary clients across memoir, inspirational nonfiction, faith-based business, and bilingual titles.
Who is behind this
JR Montes. Founder, CurrentMM.
29 years in the music industry, book publishing, film, and creator platform development. As the person in the room when the deal gets made.
Live concert film production for artists, comedians, and concept events, including Tommee Profitt's Birth of a King (2022).
Active relationships with major labels, publishers, distributors, promoters, and independent operators across the US, Latin America, and globally.
HOW WE WORK TOGETHER
Every engagement follows what the situation actually needs.
Artist Development Partner: engagements are ongoing. Strategy, market identification, career positioning, and relationship activation.
Project engagements are defined by scope. A specific market, a launch, a career inflection point.
The Blind Spot Report is a one-time platform read. Where the fan relationship is breaking down and how to fix it. currentmm.com/blindspot.
Latino Market Strategy covers US Latino and LATAM market entry, touring, and partnerships. Priced by scope.
Literary Representation. Proposal development and publisher relationships for faith-based and bilingual titles.
(Not accepting unsolicited submissions. Unsolicited manuscripts are immediately deleted without opening.)
Advisory Calls are one hour, pure strategy, no deliverable.
