CurrentMM partners
You built something. Now it needs an audience.
The Problem
You have a platform. You have a product. You have a budget to move.
What you don't have is a door into the audience that needs what you built.
The communities that move product in faith-based markets do not respond to campaigns. They respond to relationships. The kind built over decades, in rooms most people never get into.
That is what CurrentMM brings to the table.
The audience nobody is reaching
600 million Spanish speakers globally. 63 million in the United States alone.
Latino GenZ and Millennials are the fastest-growing segment in American Christianity. They are bilingual, bicultural, and underserved by every major platform, label, studio, and brand operating in the faith space.
GenZ and Millennial audiences broadly are not reached through traditional channels. They do not respond to ads. They respond to community, to artists they trust, and to voices that sound like them.
These are not niche audiences. They are the next generation of the market. Most organizations are still trying to figure out how to reach them. A few are already inside.
"Translation doesn't equal connection." — JR Montes
Who we work with
CurrentMM partners with organizations that already have traction.
Technology platforms expanding into new markets
Film and television studios that are looking for distribution relationships and cultural credibility
Brands and corporations entering faith-based or Hispanic markets
Faith-based organizations, NGOs, and nonprofits activating pastor and church networks
Content platforms and media companies building audience strategy across languages and cultures
If you have scale and you are stuck at the edge of a market you cannot crack, that is the conversation we have.
what you are missing
The organizations we work with are not missing money or resources.
They are missing one thing.
A guide who has spent 29 years inside these rooms. Who has sat across from radio programmers, promoters, label heads, and studio executives in Mexico City, Bogota, San Juan, Miami, Chicago, and Orlando. Who knows which pastor opens the door to his entire denomination. Who built relationships that do not show up in any database.
That guide is us.
what we do
Every engagement starts with a diagnostic. We identify where the gap actually is and what it takes to close it.
Church and pastor network activation across US and international markets
Market entry strategy by region, platform, and audience segment
Radio relationships, terrestrial and digital
Social media strategy for faith-based and multicultural audiences
Distribution relationships across North America, Latin America, and beyond
Film and content distribution introductions
Corporate and nonprofit audience campaigns
We make the calls. We make the introductions. We sit in the room.
Proof of concept
The work spans genres, formats, and audiences.
Christian. Comedy. Literature. Concert film. Spanish. Christmas. English. Bilingual. Each one required a different community, a different entry point, and a different set of relationships. The through line is not music. It is audience activation.
Live concert films across multiple artists and genres. Salvador Worship Live. Brad Stine comedy specials from Put a Helmet On through four additional releases. All Sons and Daughters Live. Gungor A Creation Liturgy Live. Four Christine D'Clario live concert films. Tommee Profitt The Birth of a King Live. Different formats. Different audiences. Same result, people showed up and bought it.
Book launches at Harper-Collins, David C. Cook, and self-published. Brad Stine. Michael Gungor. Amena Brown How to Fix a Broken Record. Christine D'Clario, Prodigal Heart and Healing in the Desert, in two languages. Each one required finding the community first, then activating them.
Christine D'Clario. 2+ billion streams. One of the most-streamed Christian worship artists in the Spanish-speaking world. Distributed through The Orchard in Spanish and Capitol CMG in English. 25 USA touring markets. 5,000 average tickets per market in Orlando, Miami, New York, Washington DC, Boston, Houston, Dallas, Los Angeles, Denver, and beyond.
Tommee Profitt. Started in a 1,400-seat room. Four years later, two sold-out nights at Bridgestone Arena. 14,000 seats per night.
Working relationships with Live Nation Global. The Orchard. Samaritan's Purse. The Palau Organization. La Nueva Miami. Nueva Vida Puerto Rico. Pastor networks in the US and across Latin America.
Active projects in Mexico, Cuba, Colombia, Puerto Rico, and Argentina.
The format changes. The skill does not.
How we get paid
Every engagement is scoped based on what you actually need.
Retainer plus performance. That's the standard structure. You pay for the work. We share in the upside when the results justify it.
Flat-fee project work for defined-scope engagements.
The right structure for your situation gets determined in the first conversation.
Who is behind this
JR Montes. Founder, CurrentMM.
29 years of finding audience homes for products that deserved one. Music. Comedy. Literature. Concert film. Spanish-language. Bilingual. Faith-based. Mainstream. The format has never been the point. Moving the right audience has always been the point.
Not as a consultant. As the person in the room when the deal gets made.
The network took 29 years to build. You don't have 29 years.
Is this right for you
You are a fit if:
You have a product, film, platform, or body of work that has not found its full audience yet
You have tried to enter this market and hit a wall
You understand that cultural access is not the same as translation
You are ready to invest in a real partnership, not a campaign
You are not a fit if:
You want a vendor to run ads
You are looking for a short-term project with no relationship investment
You are not ready to move when the door opens
Close
The audience is there.
You just don't have the door.
