CurrentMM partners
You built something real. Now it needs a home.
The one thing
Every project we have ever worked on started the same way.
A product worth delivering. An audience that needed to find it. And a gap between the two that nobody knew how to close.
That gap is our entire business.
It's your job to deliver the product. It's our job to find it a home.
The Problem
You have reach. You have infrastructure. You have budget.
What you don't have is a door into the audience that needs what you built.
For some organizations, the audience is 600 million Spanish speakers globally. 63 million in the United States alone. The largest untapped faith-based consumer market in the Western hemisphere.
For others, it is the faith-adjacent mainstream. The bilingual family. The Latino pastor network. The Christian film buyer. The Spanish-language radio listener. The concert ticket buyer who shows up every time if someone tells them where to go.
Most organizations know these audiences exist. Few know how to move inside them.
You cannot buy your way in. You cannot translate your way in. The trust that opens those doors was built over decades, in rooms most people never get into. Through churches, radio stations, record labels, publishing houses, film studios, and the pastors who decide what their congregations hear, watch, buy, and believe.
That's the gap CurrentMM fills.
"Translation doesn't equal connection." JR Montes
Who we work with
CurrentMM partners with organizations that already have traction.
Technology platforms expanding into the US Latino and Latin American markets
Film and television studios looking for LATAM distribution relationships and cultural credibility
Brands and corporations entering the Hispanic market for the first time
Faith-based organizations, NGOs, and nonprofits activating Latino pastor and church networks
Content platforms and media companies building Spanish-language or bilingual audience strategy
If you already have scale and you're stuck at the edge of a market you can't crack. We can help.
what you are missing
The organizations we work with are not missing money or resources.
They are missing one thing.
A guide who has already been inside the market for 29 years. Who has sat across from the gatekeepers, radio programmers, promoters, label heads, and the studio executives in Mexico City, Bogota, Buenos Aires, San Juan, LA, Miami, Chicago, and Orlando. Who knows the difference between a market that translates and a market that connects. Who built relationships that don't show up in any database.
That guide is us.
what we do
Every engagement starts with a diagnostic. We look at where you are, where the gap is, and what it actually takes to cross it.
Then we build the bridge.
US Latino church and pastor network activation
LATAM market entry strategy by region and platform
Spanish-language radio relationships, terrestrial and digital
Social media strategy for bicultural audiences
Distribution relationships across Mexico, Colombia, Argentina, Puerto Rico, and beyond
Film and content LATAM distribution introductions
Corporate and nonprofit Hispanic market campaigns
We do not hand you a report and disappear. We make the calls. We make the introductions. We sit in the room.
Proof of concept
The work spans genres, formats, and audiences.
Christian. Comedy. Literature. Concert film. Spanish. Christmas. English. Bilingual. Each one required a different community, a different entry point, and a different set of relationships. The through line is not music. It is audience activation.
Live concert films across multiple artists and genres. Salvador Worship Live. Brad Stine comedy specials from Put a Helmet On through four additional releases. All Sons and Daughters Live. Gungor A Creation Liturgy Live. Four Christine D'Clario live concert films. Tommee Profitt The Birth of a King Live. Different formats. Different audiences. Same result, people showed up and bought it.
Book launches at major publishers like Harper-Collins, David C. Cook, and self-published. Brad Stine. Michael Gungor. Amena Brown How to Fix a Broken Record. Christine D'Clario, Prodigal Heart and Healing in the Desert, in two languages. Each one required finding the community first, then activating them.
Christine D'Clario. 2+ billion streams. One of the most-streamed Christian worship artists in the Spanish-speaking world. Distributed through The Orchard in Spanish and Capitol CMG in English. 25 USA touring markets. 5,000 average tickets per market in Orlando, Miami, New York, Washington DC, Boston, Houston, Dallas, Los Angeles, Denver, and beyond.
Tommee Profitt. Started in a 1,400-seat room. Four years later, two sold-out nights at Bridgestone Arena with Live Nation. 14,000 seats per night.
Live Nation. The Orchard. Samaritan's Purse. The Palau Organization. La Nueva Miami. Nueva Vida Puerto Rico. Pastor networks across 25 US markets and LATAM. These are not cold contacts. These are working relationships.
Active projects in Mexico, Cuba, Colombia, Puerto Rico, and Argentina.
The format changes. The skill does not.
This is not a consulting pitch deck. This is a track record.
How we get paid
Every engagement is scoped based on what you actually need.
Retainer plus performance. That's the standard structure. You pay for the work. We share in the upside when the results justify it.
Flat-fee project work for defined-scope engagements.
The right structure for your situation gets determined in the first conversation.
Who is behind this
JJR Montes. Founder, CurrentMM.
29 years of finding audience homes for products that deserved one. Music. Comedy. Literature. Concert film. Spanish-language. Bilingual. Faith-based. Mainstream. The format has never been the point. Moving the right audience has always been the point.
Live concert film production. Book launches at Harper Collins and independent. Live touring with Live Nation. Distribution through The Orchard and Capitol CMG. Literary representation. LATAM market development across Mexico, Colombia, Puerto Rico, Cuba, and Argentina.
Active relationships with major labels, distributors, publishers, Live Nation, independent promoters, film studios, faith-based organizations, and NGOs across the US and Latin America.
The network took 29 years to build. You don't have 29 years.
Is this right for you
You are a fit if:
You have a product, film, platform, or body of work that has not found its full audience yet
You have tried to enter this market and hit a wall
You understand that cultural access is not the same as translation
You are ready to invest in a real partnership, not a campaign
You are not a fit if:
You want a vendor to run ads
You are looking for a short-term project with no relationship investment
You are not ready to move when the door opens
Close
The audience is there.
You just don't have the door.
